Digital Marketing Tips
Boring videos are no doubt the most effective sleep inducers. Imagine all those dry as dust and clunky videos you were forced to watch in school, not to mention those painful training and orientation videos you need to watch during your first job. It was surely a serious struggle to keep yourself awake.
Making your audience fall asleep is exactly the last thing you want to happen as far as your digital marketing videos are concerned.
With the competition getting keener by the day, and with the marketing video arena getting more crowded, you can’t afford to be pushed aside just because your script and videos are too plain and dull.
To keep your viewers engaged and to stay ahead of the game, here are some killer tips that will take your digital marketing efforts to the next level.
It All Starts With Your Audience
Among the main reasons why some videos were ineffective is merely because they weren’t made to suit a specific audience. Since they were aimed for everyone, they don’t manage to become appealing to anyone. This means that the first secret to write the most effective video script is to keep your audience in mind. You have to know all the things about your potential customers who will watch your videos. After that, your video must address their specific problem in such a way which engages and targets them specifically.
Use the First 30 Seconds to Convey Your Message
Today’s audiences have shorter attention spans, not to mention that your potential viewers’ attention is pulled in various directions. According to a psychological research, it shows that the average sustained attention of every person is about twenty minutes. However, for online videos, it is only sixty seconds. So, make sure to get your message across in the first thirty seconds of social media marketing video. A great way to do it is by using the inverted pyramid of journalists.
Most journalists already knew that lots of readers will only read the first or two paragraphs and would skim the rest. Therefore, when writing a news piece, they often put all important information at the start. While interesting, the rest of the piece is not really essential. See to it that you structure marketing videos in this same manner. Try getting your message across in the video’s first thirty seconds.
Ensure to Use Visuals and Words That Are Complementary
The words in the video scripts and the video’s images should be allied closely. The words must belong and explain the images and these images should illustrate and reinforce the words for greater impact. This works the same way the musical score in movies heighten the emotional mood in a certain scene.
Tell a Compelling Story
Any great copywriter would tell you that the best copy will tells a particular story and this holds true for the marketing videos. For you to grab viewers, the finest video for internet marketing should tell a story and it does not have to be and should have the elements of a story. The reason behind it is that the stories have emotional impact and viewers remember them.