If your business is like most other small businesses, you probably have a limited amount of money that you can use for marketing. Fortunately, there are plenty of local marketing ideas for small businesses that don’t cost a lot of money but get great results. Here are some ideas to get you started:
1. Optimise your website for local search.
Most people get online when they are searching for businesses in their own communities. To reach these potential customers, you need to make sure that your website is optimised for searches that include the name of your city. Be sure to include your location in your website’s content. You should also post your company’s address in a clear location on every page of your site.
2. Create a Google My Business Listing.
This service, which used to be known as Google Places, allows you to enter key information about your company including your address, your contact information, your website, and your Google+ page. Once your listing is verified, this will help your business show up in local searches and will also make it visible on Google Maps.
3. Get active in your community.
When you are trying to connect with a local audience, it is important to get out and get active in your community. Try joining local business organisations. Consider sponsoring a local Little League team or finding other creative ways to get your company’s name out in the local community. If you are feeling particularly bold, you can even sign up to give a speech or hold a seminar to teach local residents about something related to your business. Don’t be afraid to be creative.
A small, local marketing company that we highly recommend is LeadsFest Lead Generation– they spend their time creating campaigns for clients who prefer to hire an agency for their local marketing and you can reach them on their social media sites –
You don’t have to spend a lot of money on local marketing to get great results for your small business. Instead, it is about optimising your website for local search and about making connections with real people in your community.